I admit that I wouldn't want to be faced with this creative brief:
Write an ad about toilet paper getting stuck on your ass when you wipe. Oh and use cartoon bears.
Nonetheless, I cringe every time I see these commercials. It's bad enough we have to see these bears popping squats behind trees all the time. But dingleberries? And that little weight pulling wet toilet paper along the carpet? Eww! Not a visual I need, thanks.
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